Kiddush Hashem

“The key concept that has driven me since my encounter with Rabbi Soloveitchik and the Lubavitcher Rebbe has been kiddush Hashem, sanctification of God’s name. Tragically, often in the past this referred to Jews who died because of their faith. We say they died al kiddush Hashem. But what it primarily means is to live in such a way as to inspire respect for God.”

A Judaism Engaged with the World, pp. 14-15