In the summer of 2015, Rabbi Sacks and his team embarked on a new venture: bringing his ideas to life in a new way, through creating voice recordings and then working with professional animators to find new imagery and visual ways to express these ideas. The first video, Why I Am A Jew, was received with great enthusiasm, particularly by teachers and educators who screened the video for their students. Since that time, we have continued to create a series of animated videos, with further projects still in production, soon to be released.