Speak to the Heart

“If you want to change lives, speak to people’s feelings, not just to their minds. Enter their fears and calm them. Understand their anxieties and allay them. Kindle their hopes and instruct them. Raise their sights and enlarge them. Humans are more than algorithms. We are emotion-driven beings. Speak from the heart to the heart, and mind and deed will follow.”

Judaism’s Life-Changing Ideas pp. 301-302