Kiddush and Chillul Hashem

“When we behave in such a way as to evoke admiration for Judaism as a faith and a way of life, that is a kiddush Hashem, a sanctification of God’s name. When we do the opposite – when we betray that faith and way of life, causing people to have contempt for the God of Israel – that is a chillul Hashem, a desecration of God’s name.”

Lessons in Leadership, pp. 164-165